Exeltis

Insight

The Challenge

Exeltis UK's existing site needed a rebuild that could support the compliance requirements of a pharmaceutical product site. As a women's health brand covering contraception, pregnancy and menopause, Exeltis needs to gate certain content to verified healthcare professionals, link to prescribing information wherever a product is mentioned, and give both patients and HCPs a clear route to report adverse events.

That's a lot to get right structurally, and it needed to be built in from the start rather than added on afterwards.

Services

Project Management
Web Design
Web Development
Website Maintenance

How

The Solution

We rebuilt Exeltis UK's site on WordPress, (with the help of Hug) supporting on the UI designs.

The compliance functionality a pharmaceutical product site needs is built into the structure rather than bolted on. HCP-only sections carry a professional confirmation step, redirecting anyone who isn't a healthcare professional back to the public site. Every product page links out to Prescribing Information, the Patient Information Leaflet and the Summary of Product Characteristics. Adverse event reporting connects to the MHRA Yellow Card Scheme alongside Exeltis's own pharmacovigilance contacts, and an exit disclaimer flags whenever a visitor is about to leave the Exeltis site for a third-party link.

The result is a site Exeltis can stand behind from a compliance standpoint, without getting in the way of a clean user experience.

View Site

Professional Verification Gate

HCP Compliant

Prescribing Information Links

Direct links on every product, one click away

Improved UI Design

Exit Disclaimer Pop-ups

Users flagged before leaving the site for third-party links

Testimonials

Happy Clients

Working with CO-LAB on our women's health portfolio meant we finally had a partner who understood MLR sign-off without slowing the project down. They kept us compliant and shipped on time.

Client Name - Exeltis

Step 1

Intro Call

Kick off call to discuss your requirements and check if we are the right agency for you.

Step 2

Discovery & Scope

This is a deep dive into the business and your current set up so we can identify pain points and how we can help solve them. We also outline goals and what will be delivered. This is a written proposal we can review before starting the project.

Step 3

Direction & Design

We partner with you to decide on a design direction that stays consistent with your overall brand and focuses on your customer. When this is decided we move onto high fidelity mock ups that we can amend until you are happy.

Step 4

Development

This is the longest part of the process where we bring your new design to life and begin to build your site in a test environment. You will be able to review the website on a test url and make any minor tweaks.